From Law to Strategic Communication
For a long time, the legal field remained detached from public communication — constrained by ethical codes and the tradition of formal language.
But the landscape has changed.
Today, lawyers and firms that communicate clearly gain more authority, become reference sources in the media, and expand the reach of their specialties.
Legal press advisory emerges as a bridge between technical knowledge and society, translating law into information of public interest.
The Press as a Forum of Credibility
When a lawyer is mentioned in a report, interview, or article, they position themselves as a specialist in a relevant topic, rather than someone who "sells a service".
This editorial exposure strengthens their reputation and generates recognition among peers, clients, and potential partners.
Unlike traditional advertising, media visibility is earned, not bought — and, therefore, carries enhanced trust value.
Case Study: Stella Advocacia - Communication that Reflects Authority
Stella Advocacia, led by Dr. Fábio Stella, exemplifies how strategic positioning can elevate the legal field to another level.
With a focus on civil and business law, the firm utilizes communication to broaden legal discussions and clarify complex topics in accessible language, always adhering to the ethical standards of the OAB.
Their presence in reputable outlets, such as economic, legal, and business portals, reinforces the firm’s commitment to responsible information and the strengthening of legal citizenship.
Ethical Communication and Social Impact
A well-conducted press advisory does not seek self-promotion, but rather the construction of value and social impact.
By providing educational content and qualified analyses, the lawyer also takes on the role of an opinion leader, contributing to a clearer and more informed public debate.
Conclusion
In law, authority is built through knowledge, consistency, and communication.
Press advisory allows lawyers and firms to demonstrate their value beyond the courtroom, enhancing their image and increasing the trust of those seeking information — and justice.
Want to enhance your law firm's image?
Descomplica Comunicação develops press strategies for the legal sector, focusing on credibility, ethics, and authority positioning.