Tourism as a Showcase of Image

Brazil is a country of continental dimensions, featuring landscapes that range from canyons to tropical forests, from paradise beaches to unique rock formations — such as those in the Vila Velha State Park in Paraná.
However, with such diversity, how does a destination stand out in the eyes of the public?
This is where the essential role of the media comes into play: to transform natural beauties and local experiences into stories that enchant and invite visits.

The Power of Media in Authentic Experiences

In a world driven by recommendations and reviews, editorial content remains one of the most trusted factors in travel decisions. When a destination is mentioned by journalists and influencers, it earns a credibility seal that is hard to achieve through traditional advertising.
Well-crafted articles, interviews, and reports help to:

  • Ignite the desire to explore;

  • Reinforce cultural and environmental value;

  • Position the destination as a reference for sustainable tourism.

How Press Advisory Boosts Tourism

The advisory acts as a link between the destination and the media outlets, creating stories, press releases, and opportunities that highlight attractions, events, and unique experiences.
In the case of destinations like Vila Velha, this continuous media presence:

  • Keeps the location in the spotlight throughout the year;

  • Generates a steady flow of tourists;

  • Attracts investments and partnerships with the private sector.

Integrated Communication: From Media to Visitor

More than just generating visibility, tourism communication should inspire.
When the media shares great stories, the visitor chooses not just a place — they choose an experience.
Thus, the communication strategy must combine press advisory, social media, influencer marketing, and visual storytelling, forming a cohesive narrative that connects emotion, culture, and belonging.

Conclusion

The media serves as a transformative vector for Brazilian tourism.
With a solid communication strategy, destinations can attract the right audience, draw visitors year-round, and establish themselves as examples of sustainable management and memorable experiences.

Want to put your destination on the media map?
The Descomplica Comunicação team helps brands, parks, and tourism companies turn nature, culture, and emotion into news.